How To Profit From Your Pony Expertise

Many an equestrian first wanted her own pony for leisurely horse riding or modest sport and then found herself starting a barn and a business. And irrespective of what kind of equine related business she puts up, she’ll unavoidably need to market her services and products. How do you go about marketing horses?

Apply target selling. In simpler words, know who possible customers are and target them. As an example, if you are an equestrian coach, then owners of untrained horses need your services—market to them. This is an vital component of selling any business: knowing who to sell to.

When you work out who your possible clients are, the next thing to work out is the easiest way to reach out to them. In the old days an equestrian had to attend shows and competitions simply to have exposure to pony owners and lovers to pitch to. Today though, there are a lot of horse related sites on the web. Frequent these sites (and shows) and work out what your market is like.

When the analysis is done, go ahead and pitch incorporating what you have researched about your target market. You know where they are and what they’re like, so advertise where they often hang out and use adverts that you know would turn their heads.

Now that might be easier said than done. Of course , you’re an equestrian, not a sales person. You would probably do better training a horse for the first time in dressage than you would writing an advertisement the first time. But all you need to concentrate on is the way to reach out to your target market efficiently. Just add a bit of creativity and passion to what you already know about your goods and services and why your target audience should pick your special goods and services. One good point is to be specific and sell the advantages of features: like when selling a mare, don’t just cite her breed, color, and personality, try sharpening it up with accolades, sport accomplishments (if she’s been in dressage competition, your target audience would likely want to know), and any other appropriate provoking facts about her.

Now the equestrian next to you will likely incorporate the same ideas, so set yourself apart. One way of doing so is by giving away something free. Nothing too fancy as that would disadvantage you as a businesswoman; try simple stuff like a day where you let prospective clients take a look at your barn and facilities, if say, you are advertising a boarding facility. If you’ve got the resources, you can try grander stuff like sponsoring a horse riding clinic.

Now promoting doesn’t end with the advertisements and promotionals, it continues with the services or products you provide. Why? Because word of mouth can boost or burn your business, so you would like folk who have had business with you to only say pleasant things about you. It is true that almost 8 out of 10 people would tell people they know about a bad experience dealing with a business, but only 3 out of 10 would proactively tell their pals and acquaintances about good dealings with a business. Take advantage of those 3, rather than getting bad vibes out of those 8.

Horses are Heather Toms’ passion and she enjoys sharing her extensive knowledge through her 100’s of articles with other horse lovers… like all things about horse rugs.