Australia has traditionally been the promised land for the gambling industry. Per capita, no other country in the world has more players, and Australians even enjoy a public holiday that has been set aside specifically so they could place a horse racing wager.

An outstanding movement in the last 5 years which has been sweeping the Australian gambling industry has been the migration from land casinos to the Internet world. In 2010 Australians spent approximately AU$968 million on online gambling – the grand figure that makes them the 13th largest market on the planet measured by the general turnover.

While one 3rd of the turnover goes to poker, Aussies are truly passionate about sports betting, and horse racing in particular. For shrewd betting operators, poker and sports-book remain the biggest income generating opportunities, and will keep on doing so for a minimum of another decade.

However , the real surprise is the speed with which online pokies and pokies downloads have been sweeping thru the industry. Playing pokies is now firmly the third largest gambling activity, and quickly approaching sports gambling and poker.

What lies behind the unexpected popularity of internet pokies?

Seemingly, the discerning players have for a while been aware of the generous bonuses, faithfulness programs, VIP lounges and other rewards that await them online are something they can only dream about in bars with pokies machines and land casinos. Land operators have the edge of the physical proximity: once there, a player is unlikely to venture to another gaming venue.

In the fiercely competitive online world, another casino is only a click or 2 away. Besides, the ongoing costs for land operators are way higher than for the online ones – the venue, staff, security and all of the other costs add up, causing them into giving relatively tiny returns. While internet casinos return up to 99% back to the players in contrast to about 87% by land operators, they depend on reputation and large international audiences to make their numbers.

Thanks to that, smart players can download pokies and receive the welcome bonuses in minutes, presenting them with wonderful gaming possibilities.

When it comes to finding a safe, trustworthy pokies download with the latest hi tech games giving major returns, ThePokies.com is the place you can have trust in.